This study investigates the ecological and sociocultural ramifications of mass tourism, with a specific focus on the land sinking crisis in Joshimath, Uttarakhand, India. The objective of this study is to understand the impacts of tourism on the local environment, economy, and society, and to identify potential solutions to mitigate these impacts. The research was conducted through a combination of data collection methods, including field surveys, participant observation, focused group interviews, and secondary data analysis. Data was collected from a diverse range of sources, including local people, tourism stakeholders, administrators, and tourists, in order to capture a comprehensive and nuanced understanding of the impacts of mass tourism on the environment and society in Joshimath, Uttarakhand, India. The findings of this study reveal that the rapid growth of tourism in Joshimath has led to significant ecological degradation, including land sinking, soil erosion, and water pollution. These impacts have had severe consequences for the local economy, which is heavily dependent on agriculture and tourism. Moreover, the influx of tourists has brought about significant sociocultural changes, including the loss of traditional customs and values, cultural commodification, and a growing sense of alienation among the local population. Based on the research findings, the study suggests several potential solutions to mitigate the negative impacts of tourism on the environment and society. These solutions include developing sustainable tourism practices, promoting alternative livelihoods, investing in infrastructure development, and implementing effective waste management systems. Overall, this study highlights the need for a more comprehensive and integrated approach to tourism development that takes into account the ecological, economic, and sociocultural impacts of tourism on local communities. The findings of this study have important implications for policymakers, tourism stakeholders, and local communities, and can inform the development of more sustainable and responsible tourism practices in Joshimath and beyond.
