Vaccine hesitancy, its resurgence, and pervasiveness continue to be a concern in public health interventions. In this light, the paper deals with the social acceptability of vaccines as a health-seeking behaviour. The paper points out how healthcare is generally perceived and referred to as the dominant voice of biomedicine and public health. The conventional credit of knowledge and technical expertise is attached to such a voice which is thought to create and generate better coping or adaptive strategies for crises. But it is reflected through this study that health care driven by knowledge of science is as much driven culturally. Moreover, is considered to be more driving because they are internalized since childhood and experiences are ingrained. People have their understandings and have body-specific, community-specific, region-specific, and family-specific adaptive notions.
Owing to this, attitudinal differences towards covid-19 vaccines based on gender, age, occupation, economic class, and dependency level have been used to understand hesitancy into- Vaccine Eager Group, Vaccine Ambiguous Group, and Vaccine Hesitant Group. It explains multiple reasons for fear constructed by individuals through the process of decision-making influenced by two dimensions- The preferred Health Model and Perception of Life. And vaccine hesitancy is seen as a social phenomenon when inferred collectively. In addition, the impact of infodemics and the digital-ness of the pandemic has been taken into account to show the presence of dominant voices that helps individuals decide whether to take the vaccine. The paper further argues how this comprehension was subjected to changes as per the communication; for which the attitudes can transit from acceptance to hesitancy or vice versa. Therefore, rethinking cure through people’s multiple identities, perceptions, and cognition influences the construction of meaning around vaccines for large-scale delay/acceptance in vaccine consumption.
